Table of Contents
- Reebok’s new line was impressed by the upcoming film known as “Surprise Girl 1984”
- The marketing campaign options 6 brave frontline nurses from Boston
- Reebok additionally created a mini-documentary during which the nurses share their experiences of engaged on the frontline
- “Whereas they won’t see themselves as real-life marvel girls, we do”
- “You don’t understand how a lot folks want one another till one thing like this occurs,” one of many nurses mentioned
- “I work with some fairly superb girls who, to me, are all Surprise Girls”
- Right here’s what individuals are saying about this marketing campaign
You already know what they are saying: not all heroes put on capes. A few of them put on nursing apparel and are presently courageously going through the worldwide pandemic head-on. Sure, we’re speaking concerning the frontline well being care professionals working throughout this ongoing COVID-19 pandemic. At the moment, these employees are being acknowledged as such in a marketing campaign for Reebok’s new capsule assortment “Surprise Girl.”
The pictures of the marketing campaign function six courageous nurses from Boston, the place Reebok is headquartered: Taylor Meyer (nurse practitioner), Vilma Pacheco (nurse practitioner), Kathryn D’Innocenzo (emergency room nurse), Suki Stiles (registered nurse), Cassie Moy (registered nurse), and Solange Rosa (emergency room nurse).
Reebok’s new line was impressed by the upcoming film known as “Surprise Girl 1984”
Picture credit: Reebok
“These nurses are on the frontlines preventing the primary world pandemic of the century day in and day trip by risking their lives to avoid wasting others,″ Caroline Machen, vp of world advertising at Reebok, mentioned in a press release. ″Whereas they won’t see themselves as real-life marvel girls, we do.”
The marketing campaign options 6 brave frontline nurses from Boston
Picture credit: Reebok
As well as, Reebok additionally created a mini-documentary during which every of the nurses had a possibility to share their ideas, emotions, and experiences working as healthcare professionals throughout these unsure occasions.
Reebok additionally created a mini-documentary during which the nurses share their experiences of engaged on the frontline
Picture credit: Reebok
“It was a Friday, and I used to be within the ER, and it was simply affected person after affected person after affected person coming in,″ the nurse named Taylor Meyer shares within the video. “They had been struggling to breathe. That was it. There was no turning again. COVID was right here, and we needed to hold preventing.”
“Whereas they won’t see themselves as real-life marvel girls, we do”
Picture credit: Reebok
‘Not understanding if we had been going to be sick, or if we had been those who had been going to die, was simply one of the vital horrifying experiences of my profession,” the nurse Vilma Pacheco says with tears working down her face.
“You don’t understand how a lot folks want one another till one thing like this occurs,” one of many nurses mentioned
Picture credit: Reebok
A few of the nurses shared that they nonetheless haven’t seen their households for the reason that pandemic began. “I truly haven’t seen my household,” mentioned the nurse named Solange Rosa. “I used to be in another country all of February and most of March, and once I got here again, I’d labored a shift and I couldn’t even hug my mom. I’m very near my household, in order that took a toll on me.”
Picture credit: Reebok
Regardless of all of the challenges, our marvel girls really feel grateful to be engaged on the frontline throughout these tough occasions. “I had a good friend who as soon as advised me that nursing is a thankless job, [but] it’s actually not,” says Suki Stiles. “The relations are so grateful, the sufferers are so grateful.”
“I work with some fairly superb girls who, to me, are all Surprise Girls”
Picture credit: Reebok
“I work with some fairly superb girls who, to me, are all Surprise Girls. [They’re] simply the fiercest girls I’ve ever seen, going through this pandemic head-on, and it’s been so inspiring to observe, and it actually makes me wish to be a greater lady daily,” Taylor Meyer provides.
Right here’s what individuals are saying about this marketing campaign
